Saturday, October 20, 2007

Deep Dive - IDEO's Shopping Cart Concept

A resource to what was shown during class today, the movie on "Deep Dive".

"To demonstrate its process for innovation for an episode of ABC’s late-night news show Nightline, IDEO created a new shopping cart concept. The show concentrated on IDEO’s design process, recording as a multidisciplinary team brainstormed, research, prototyped, and gathered user feedback on a design that went from idea to a working appearance model in four days."

Link to the website
Link to the video (Nightline - ABC News)

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